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The main benefits of this service are to:
• get more people to attend your events, and
• make your target audience aware of your products or services.
It does this more cost effectively than:
• direct mail,
• web site, and
• newspaper advertising.
Below are the numbers of professionals in the ACT
as defined by the Australian Bureau of Statistics (March 2000). Call us
to get the latest figures in our database in your areas of interest.
| Target group |
Number of professionals in Canberra |
| IT |
11000 |
| Education |
9100 |
| Health |
5500 |
| Accounting, Finance & Auditing |
5300 |
| Human Resource |
3700 |
| Business |
3500 |
| Policy |
2700 |
| Science |
2500 |
| Building & Construction |
2400 |
| Marketing, Advertising & Sales |
2100 |
| Media & Arts |
2100 |
| Social |
1500 |
We are building a large database of professionals
who want to hear about relevant events, and products and services. Working
together is a win-win situation.
We will:
• promote your events to a large number of relevant professionals,
• if you are a not-for-profit organisation, we will also include
your organisation on our web registration page as one of those which Canberra
professionals can select. This will result in these people getting information
on every one of your events. We will also
run a free advertisement every 6 months on the benefits of joining your
organisation,
• advise you of feedback about your events, and products and services.
In return, we hope you will:
• allow one of our staff to attend a few of your events to inform
those attending of our service, and
• send an email on our behalf to your members and clients advising
them of this service (we will never ask for your list of members).
For more information, contact the Professional Way General Manager
on 1300 PROWAY (1300 776 929).
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